Assessing Sensitive Topics in Surveys

May 7, 2018

Researchers in social sciences often have to deal with sensitive topics. Such surveys invariably lead to non-response, or worse, socially adjusted inaccurate responses. A randomized response technique (RRT) was introduced by Warner in 1965, and since many variations have been developed to circumvent this type of response bias, and to improve response rate. 

Morning Session: 10:00am-12:00pm
In the morning session we will cover the basic ideas of RRT methods for both binary and quantitative responses, and also discuss how RRT methods can be used to increase privacy.

Afternoon Session: 1:30pm-3:30pm
In the afternoon session we will discuss practical implementation of RRT methods, including how to execute these techniques using Qualtrics. Attendees will be able to gain hands-on experience with creating online surveys incorporating RRT methodology. 

Prerequisites: Some experience using Qualtrics is helpful, but not required. A device capable of accessing Qualtrics will needed to experiment with implementing RRT methods.


Instructors: Dr. Sat Gupta is Professor in the Department of Mathematics and Statistics. He is one of the foremost experts in the area of randomized response techniques, having done extensive research in this area. Dr. Gupta has had a distinguished career, which includes recently being named a Fellow of the American Statistical Association. More information can be found at

Matt Jester
is a graduate student in the Department of Mathematics and Statistics. His Master's Project is concerned with implementation of RRT techniques, especially with online surveys using Qualtrics. More information can be found at

Workshop files:






Contact Us

Quantitative Methodology Series

The University of North Carolina at Greensboro
Department of Mathematics & Statistics
116 Petty Building
PO Box 26170
Greensboro, NC 27402-6170

Scott Richter, Ph.D.

Professor, Department of Mathematics and Statistics
Director of Statistical Consulting Center

John Willse, PSY.D.

Associate Professor and Department Chair, Educational Research Methodology